Our shared core values, which are championed by our people, ensure we conduct our business the right way

  • Customer-Centric – We understand the evolving needs of our customers segment keeping convenience and reliability at the core of our offer
  • Responsible and trusted – We follow responsible practices, are transparent and continuously gain trust by honoring commitments
  • Efficiency – We work with an operational model that is highly efficient to be sustainable; more products / customer; high retention; high productivity
  • Preferred Employer – We continue to attract good talent at all levels, offer a conducive environment and retain them over long term


“To be the trusted partner of 10 million rural under-banked families in India, enriching their lives by providing convenient and reliable financial solutions, matching their evolving needs.”